Start Garden
 

Events



Upcoming events

    • 19 Sep 2014
    • 11:30 AM - 1:00 PM
    • 50 Louis St. NW Grand Rapids, 49503

    Bring your lunch and hear regional experts share experience, advice, and lessons from their profession. 20 available spots | FREE for members | $5 for non-members

    Topic | Public Relations for Startups

    After months, or sometimes even years of work you’re finally ready to launch your idea into the world. But, you probably don’t have the marketing budget to buy advertising or endorsements. Part of the answer can be found in media exposure, word-of-mouth (social) media and content distribution.

    Your instructor | Brian Burch

    Led by Brian Burch, who manages public relations for Start Garden and its portfolio companies, as well as other startups, non-profits and corporate entities, this Lunch & Learn will share lessons on how to prepare you and your messaging for launch day and beyond.

    • 24 Sep 2014
    • 5:30 PM - 7:30 PM
    • 50 Louis St. NW, Grand Rapids 49503

    Topic | Pre-Money Valuation: Arriving at and Defending it

    You’ve got a great company with big potential. You approach investors – they’re excited! Now comes the hard part of the conversation – what’s it worth? Any successful startup raising money will need to navigate this question. This interactive workshop will arm you with the tools you need to confidently determine and defend your pre-money valuation. Some of the topics covered will include:
    · Background on pre-money value – What is? Why does it matter?
    · How to arrive at your value – using valuation techniques appropriate for early stage startups
    · Investors’ perspective – get the inside scoop on what your investor is thinking about when you are negotiating terms
    · The softer side – how to tell your story and not get caught in common emotional traps that hold back entrepreneurs from scaling

    This will be a great event for companies who are raising capital now, as well as those who are just curious to learn more.



    Your Instructors | Matt Rampe and Mike Morin


    Matt Rampe | ASA

    Matt Rampe is a Senior Manager in Beene Garter LLP’s Forensic, Valuation and Litigation Services Group. Matt spent most of his career in Silicon Valley valuing hundreds of venture capital backed startups for IRC 409a stock option pricing. His additional business valuation projects have been performed for numerous purposes including purchase price allocation, estate and gift taxation, marital dissolution and other tax, accounting and legal matters. Before entering valuation, Matt performed financial forecasting and corporate financial analysis at Clorox.

    MIke Morin | Portfolio Relations

    Mike is a seasoned business strategist. With a past in physical product and digital business start-ups he joins the Start Garden team managing investments. Recently, Mike served as Mentor Director for Momentum, COO at Boxed Water and TheCommon, and Sr. Business Advisor at Windquest Group. Prior, Mike was Senior Vice President of Business Development for Mediaguide, and President of Knoware. Mike holds BA and MBA degrees from Michigan State University’s, Broad School of Business. You can find Mike spending time with his wife Karyl and their two daughters in Holland or working on projects in rural Guatemala.

    • 15 Oct 2014
    • 5:30 PM - 7:30 PM
    • 401 Hall Street SW. Grand Rapids, 49503

    Join us at the GR Makers space for a tour and learn what it means to be a maker. There's no fee to attend - just register and meet us at the makers space!

    GR Makers - Come Learn What It's All About

    GR Makers is an open community lab incorporating elements of a machine shop, a workshop, and a design studio. Located in an 8,500 square-foot space near downtown Grand Rapids our members work on projects that range from the industrial to the delicate arts. Together we are building a community focused on three key goals: enabling personal expression, providing education for all ages, and supporting entrepreneurship.

    • 22 Oct 2014
    • 5:30 PM - 7:30 PM
    • 50 Louis St. NW Grand Rapids, MI 49503

    Topic | (Re)Building Your Brand

    Every business has a brand, but few organizations understand it’s significance and how to use it. Fewer still are the businesses that know how to create one. The whole world of marketing can seem nebulous and abstract, but it is nonetheless vital. The good news is there are simple principles that startups or established businesses can learn and apply to craft their unique marketing presence and their brand. This will inform not only their marketing strategy, but the whole of how the business communicates what it does both internally and externally. The purpose of this workshop is to understand branding, what makes up a good brand, and ultimately how to lay the foundation for building (or rebuilding) your own brand. Come with something to write with and on, because this is going to get practical!

    Your Instructor | Craig Bradley, Marketing Advisor

    Craig is a freelance marketing and branding advisor with an eye for the big picture. He has worked with well-known brands around Grand Rapids, and loves to help businesses build a marketing strategy focused on long-term growth and reoccurring revenue. He also just plain loves start ups of all kinds and is easy to work with. Outside of advisor hours he can be reached at CraigBBradley@gmail.com.

Past events

17 Sep 2014 Focusing Your Digital Marketing Plan
10 Sep 2014 Bootstrapping Your Website
27 Aug 2014 Balanced Breakthrough Model: Testing Viability, Feasibility and Desirability
22 Aug 2014 Lunch & Learn: Technology Commercialization
14 Aug 2014 Lunch & Learn: New Funding Options for Small Businesses
14 Aug 2014 Breakfast: New Ways to Invest in Local Business
13 Aug 2014 Present Like A Pro
08 Aug 2014 Lunch & Learn: I Need A Tech Cofounder!
06 Aug 2014 25 Word Pitch
27 Jun 2014 Lunch & Learn: Strategic Positioning and Product Roadmaps
25 Jun 2014 Class: MVP-Finding the Right Customer
18 Jun 2014 Class-Why selling can be your hardest step and what to do about it
11 Jun 2014 Class-Human Resources 101
04 Jun 2014 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
28 May 2014 Class: Lean Startup Basics
23 May 2014 Lunch & Learn: Startup Law-Legal Pitfalls for Early-Stage Entrepreneurs and Companies to Avoid
21 May 2014 Class: Foundations of Digital Marketing
14 May 2014 Class: Present Like A Pro
07 May 2014 Accounting for Entrepreneurs
02 May 2014 Lunch & Learn: The Basics of Raising Capital
23 Apr 2014 Class - SEO Optimization
18 Apr 2014 Lunch & Learn: What happens when we take the "Wonder" all the way?
16 Apr 2014 Running A Successful Kickstarter Campaign
04 Apr 2014 Lunch & Learn: Making Conflict Productive
26 Mar 2014 Class - Bootstrapping Your Website
21 Mar 2014 When To Start Caring About Your Brand
19 Mar 2014 Present Like A Pro: MWest Challenge
12 Mar 2014 The trU Grit of Leadership: Leading Entrepreneurial Ventures From The Inside Out
10 Mar 2014 Business Plan Review: MWest Challenge
07 Mar 2014 Crowdfunding in Michigan
05 Mar 2014 5 Costly Website Mistakes and How to Avoid Them
19 Feb 2014 Class - Startup Law: The Things That Every Founder Needs to Think About
18 Feb 2014 MWest Challenge: The Big Five
12 Feb 2014 Class - The 25 Word Pitch
07 Feb 2014 Lunch & Learn: Technology Commercialization
05 Feb 2014 Class-Financial Modeling for Startups
31 Jan 2014 Lunch & Learn: Public Relations for Startups
29 Jan 2014 Class: Conversion Optimization
22 Jan 2014 Class-Search Engine Optimization
20 Jan 2014 Market Research - MWest Challenge
15 Jan 2014 Present Like A Pro
14 Jan 2014 Balance Breakthrough Business Model
13 Jan 2014 MWest Challenge: Business Plan Overview
10 Jan 2014 Lunch & Learn: Visual Communication
08 Jan 2014 How is Your Mental Game?
03 Jan 2014 Monthly Members' Coffee
20 Dec 2013 The Alphabetical Entrepreneur
18 Dec 2013 Class-Customer Discovery (MWest Challenge)
12 Dec 2013 ArtServe: Breaking the Mold
11 Dec 2013 Class - How to Present Like a Pro
09 Dec 2013 Introduction to the Business Model Canvas
06 Dec 2013 Lunch & Learn-Building the Optimum Team
06 Dec 2013 Start Garden Monthly Members' Coffee
04 Dec 2013 Class-Business Development Fundementals
20 Nov 2013 Class - Introduction to the Lean Canvas
13 Nov 2013 Class - How to Present Like a Pro
08 Nov 2013 Lunch & Learn: Marketing for Startups
06 Nov 2013 Class-Defining Your Target Market
01 Nov 2013 Start Garden Monthly Members' Coffee
30 Oct 2013 Class - Financial Modeling for High Growth Venture
25 Oct 2013 Lunch & Learn-Emerging Startups in the Medical Sector
23 Oct 2013 Class - Social Media for Startups
16 Oct 2013 Class - How to Present Like a Pro
11 Oct 2013 Lunch & Learn-Bootstrapping Your Website
09 Oct 2013 Class-Developing Your Brand Narrative
02 Oct 2013 Concept Development 101
10 Sep 2013 Class - How to Present Like a Pro
06 Sep 2013 Lunch and Learn - Branding, Telling Your Story
28 Aug 2013 Class - Social Media for Startups
21 Aug 2013 Class - Human Resources
20 Aug 2013 Class - How to Present Like a Pro
14 Aug 2013 Class - The trU Grit of Leadership: Leading Entrepreneurial Ventures From The Inside Out
07 Aug 2013 Class - Financial Modeling for High Growth Venture
06 Aug 2013 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
01 Aug 2013 Class - The Art of Conducting a Sales Call
31 Jul 2013 Class - Quickbooks Integration
16 Jul 2013 Class - How to Present Like a Pro
27 Jun 2013 Update Night - June
21 Jun 2013 Lunch and Learn - Built to Scale
13 Jun 2013 Happy Hour - June
11 Jun 2013 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
23 May 2013 Start Garden Update Night - May
21 May 2013 Class - How to Present Like a Pro
10 May 2013 Lunch and Learn: Maker Spaces - Are they as cool as they sound?
09 May 2013 Happy Hour - May
07 May 2013 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
26 Apr 2013 Lunch and Learn - The Rise of the “Mompreneur”: 4 Stories of Michigan Mom-Developed Products
25 Apr 2013 Start Garden Update Night - April
17 Apr 2013 Class - How to Present Like a Pro
11 Apr 2013 Start Garden Happy Hour - April
09 Apr 2013 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
29 Mar 2013 Lunch and Learn - The End of Marketing as We Know It (We Feel Fine)
28 Mar 2013 Start Garden Update Night - March
22 Mar 2013 Special Event - Member Only Breakfast
21 Mar 2013 Class - Brand Identity
20 Mar 2013 Class - How to Present Like a Pro
14 Mar 2013 Start Garden Happy Hour - March
12 Mar 2013 The Balance Breakthrough Model: Testing Desirability, Feasibility, and Viability
08 Mar 2013 Lunch and Learn - Raising Capital in Michigan
28 Feb 2013 Start Garden Update Night
22 Feb 2013 Lunch and Learn - Selling Strategies for Startups
20 Feb 2013 Class - How to Present Like a Pro
13 Feb 2013 Class - Accounting for Entrepreneurs
08 Feb 2013 Lunch and Learn - Breaking the Startup Stereotype
07 Feb 2013 Start Garden Happy Hour
05 Feb 2013 Class - Introduction to the Lean Canvas & Validation Board
29 Jan 2013 Class- Digital Marketing for Startups Part I & II
25 Jan 2013 Lunch & Learn - Idea to Shelf
24 Jan 2013 Start Garden Update Night
16 Jan 2013 Class - How to Present Like a Pro
15 Jan 2013 Class - Telling Your Story (or Why American Girl and Apple Don't Slash Prices)
11 Jan 2013 Lunch & Learn - Public Relations for Startups
10 Jan 2013 Start Garden Happy Hour
08 Jan 2013 Class - Introduction to the Lean Canvas
20 Dec 2012 Start Garden Update Night
14 Dec 2012 Special Event - Member Only Breakfast
12 Dec 2012 Class - How to Present like a Pro
11 Dec 2012 Class - Introduction to the Lean Canvas
07 Dec 2012 Lunch & Learn - Navigating the Fundraising Trail
29 Nov 2012 Start Garden Update Night
28 Nov 2012 Class - Business Model Canvas
16 Nov 2012 Lunch & Learn - Search Engine Optimization
08 Nov 2012 Start Garden Happy Hour
07 Nov 2012 Class - Digital Marketing
06 Nov 2012 Class - Introduction to the Lean Canvas
02 Nov 2012 Lunch & Learn - Managing Stress for Startups
01 Nov 2012 Epic Launch Party & Film Festival
31 Oct 2012 Lunchtime Thriller Dance Party @Startgarden!
26 Oct 2012 Lunch & Learn - Legal Ease
25 Oct 2012 Start Garden Update Night
25 Oct 2012 Start Garden Update Night
19 Oct 2012 Lunch & Learn - Human Centered Design Basics
17 Oct 2012 Class - Public Speaking
12 Oct 2012 Lunch & Learn - Visual Communication
11 Oct 2012 Start Garden Happy Hour
09 Oct 2012 Class - Lean Canvas/Business Model Canvas Overview


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