Start Garden

Lunch and Learn - Branding, Telling Your Story

  • 06 Sep 2013
  • 11:30 AM - 1:00 PM
  • Start Garden - 50 Louis Ave (1st Floor) Grand Rapids, MI 49503


Registration is closed

Bring your lunch and hear regional experts share experience, advice, and lessons from their profession. 

20 available spots | FREE for members | $25 for non-members

Topic  |  Branding - Telling Your Story

Everyone knows that brands are "stories," right? But what kind of stories? Who or what are they about? In other words, who's the protagonist and what's the plot? How should they be structured and told? Do they have first, second and third acts? Here's a clue: an effective brand narrative is not the bio of the company, nor is it anecdotes about happy clients. Greg Smith will crack the code and teach you to build a brand story that captures your customer's imagination and compels action.

Instructor  |  Greg Smith 

Greg is a storyteller who understands not only how and why stories work but how to harness their power for books, brands and businesses. Greg has written, co-authored or edited dozens of books and articles, including fiction and non-fiction on subjects as diverse as business management, history, contemporary events and religion. He is in demand as a ghost writer, collaborator and freelance editor. He is the founder and chief creative officer of Black Lake Studio, which creates branding and marketing content for print, web, and video. Learn more at


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