Topic | The 25 Word Pitch
Most entrepreneurs can speak at length about what they've made and how it works, but are lost when it comes to telling a compelling story about their startup.
This class will help you lay the foundation of your story with a simple and incredibly difficult exercise: The 25 Word Pitch.
Paul Moore, who handles Communications for Start Garden, teaches the class. With a background in filmmaking, branding, design and copywriting, he believes any great brand is a great story. Prior to Start Garden, he was Marketing Director for the first two ArtPrize events and Spout.com, where his weekly podcast--FilmCouch--was nominated for a Webby Award. Prior to that he won two Telly Awards for short films he wrote and directed.
He recently graduated from the Institute of Design with a Masters of Design Methods and can be found at Start Garden most days eating Everidae Sauce on all his food.
Instructor | Paul Moore, Start Garden
Paul loves stories. Every business tells one and some are great. His twenties started in art, then went to filmmaking and wound up in marketing, where he realized all along he was prototyping things he found socially interesting. He’s worked with Rick since 2005 when they started Spout.com, then ArtPrize, and 5×5 Night. As Marketing Director on the original ArtPrize team, he helped launch an event that both enamored and appalled the art world. He recently completed his Masters of Design Methods from the Institute of Design at the Illinois Institute of Technology. You can find Paul in Eastown with his wife, Kristen, and their three kids.